The creators behind Felix & lilys are two young mums, ex girl band member Vonda Norman and ex model agent Emma Brown.

The two girls met at pregnancy Yoga and have had a firm friendship ever since.

The idea for Felix & Lilys came about after the new mums spotted a gap in the market, for a practical yet original baby shop in Islington.

Using there babies names as the title; they set out on a mission to source original baby wear, skincare products and essentials for every new mum.

“Felix & Lilys is a stylish combination of essential equipment that every parent needs, to special luxury items that every parent wants”